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  1. Initially this dashboard shows no data.

  2. Click the scenario button:

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  3. Populate the products box with the products you want to analyse for missed purchases

  4. Populate the date ranges for when the product was last purchased and when you would have expected a repurchase. Make sure that the range for repurchase is wide enough to allow for repurchases to be detected. Here is a good example of date ranges for a product where an annual re-purchase repurchase was expected

  5. Give this scenario a meaningful name if you want to re-use it:

    Remember to tick the icon on the right to save the name

  6. Close the scenario pop-up and a dashboard will load listing all the customers who missed subsequent purchases.

  7. This dashboard will also display the percentage of returning customers (recall rate):