General marketing tab
In the marketing section, the ‘general’ tab will show a list of all marketing campaigns. Upcomming, current and past. This gives you a full log of all historic campaigns that have been run.
Campaign Type shows if the campaign was a SMS/text message campaign or an email campaign
‘Campaign date’ shows when the campaign starts and ends
The ‘Recur’ column indicates whether this is a recurring campaign which will automatically roll and create a new campaign when the current one is completed.
Clicking on the name of the campaign will take you to the report for that campaign and show all the customers that were contacted, which ones returned, and for some campaigns a summary of the financial benefts of the campaign. Note that the finacial results of a campaign are only fully calculated once a campaign is completed. The financial results of current camapigns are not fully realised yet because not all the communications have been sent.
