Lifetime Client Value

What is the lifetime value of your client?

What is the Lifetime Client Profit?

When considering advertising costs, the Lifetime Client Profit for each client you gain becomes a very important KPI .


These KPI’s can be found in the Client Attrition Report.

  1. The lifetime value of a client is calculated as function of the clients attrition report. This KPI tells you what average spend a client will make in you practice over the time they visit your practice. Interestingly the National average for a pet to visit a clinic is just over 4 years.

  2. The Lifetime profit from your clients is also calculated in a formula using an average adjusted profit.